The challenge, the decisions and the outcome — concise, clear and grounded in a real business context.
Maternity and family products · Ukraine
We separated the proven product core, weaker inventory and search demand so the store could scale selectively instead of applying one budget logic to the entire catalog.
Professional beauty supplies · Ukraine
We manage a large catalog by observed product performance and are adding separate search journeys for brand demand and high-intent audiences.
Professional beauty supplies · Ukraine
We stabilized product advertising first, then introduced new search campaigns as a separate layer with its own evaluation window.
Equipment for beauty professionals · Ukraine
We kept shopping activity as the foundation and added Search where user intent could be matched precisely to a relevant catalog page.
Multi-category e-commerce · Ukraine
Google captures product demand; Meta supports catalog sales, retargeting and controlled creative tests. We do not combine both attribution systems into one inflated number.
Furniture e-commerce · Ukraine
We gave each channel a distinct role: Google serves active demand, while Meta brings shoppers back to the catalog and helps them discover categories.
Electronics and components · Ukraine
The outcome comes from recurring product controls rather than one peak month: we protect the proven catalog core while reviewing the long tail.
Hair cutting and grooming devices · Ukraine
Brand demand and proven product groups are managed separately. Search and product advertising are reviewed over the same completed period.
Cycling parts and accessories · Ukraine
After an active scaling period, proven cycling products kept priority while inventory without sufficient evidence remained under separate review.
Multi-category online retail · Ukraine
We identified products with verified demand, reviewed the competitiveness of key offers and prepared targeted decisions for weaker inventory.
Household and repair supplies · Ukraine
Stable household demand, seasonal categories and new inventory are reviewed separately instead of relying on one store-wide average.
Equipment and supplies for beauty professionals · Ukraine
Products with consistent returns received priority, while new and weaker inventory moved into separate learning and review paths.
Sushi and pizza delivery · Ukraine
Search captures active intent while product-led journeys bring people back to the menu. The structure follows location, menu category and ordering moment.
Electrical and solar equipment · Ukraine
Professional demand, household solutions and components were separated so proven categories would not disappear inside a broad technical range.
Decor and party supplies · Ukraine
Evergreen categories are managed separately from seasonal moments, giving new decor room to prove demand without taking priority from established products.
Professional tools · Ukraine
Tools with verified demand receive priority, while new and specialist products collect evidence without putting the main categories under pressure.
Lighting and grooming devices · Ukraine
Lighting, grooming and household devices are not reduced to one average. Each group follows its own pace and continuation criteria.
Home, camping and family products · Ukraine
Instead of broad account changes, the team returned to categories with clear demand and rebuilt efficiency step by step.
Pool care and equipment · Ukraine
Water preparation, ongoing care and equipment peak at different moments. Campaigns separate seasonal acceleration from recurring pool-owner needs.
Sports, combat and outdoor goods · Ukraine
We first check whether spend is accumulating around products without return. Only then do proven sports categories receive more reach.
Multi-category e-commerce · Ukraine
Active product campaigns moved into three clear operating paths, while specialist groups retained their own logic.
Start with the numbers
We review your channels, analytics and funnel, then map the highest-impact growth opportunities.
