Store website ↗Electronics and components · UkraineVideoMans: stable shopping performance across a full year
The outcome comes from recurring product controls rather than one peak month: we protect the proven catalog core while reviewing the long tail.
- Stable ROAS
- 12 months every completed month above the control line
Case at a glance
- Work period
- What we focused on
- Google Ads · Shopping · Electronics · Product feed
Case logic
- 01Starting point
A specialist catalog contains products with very different demand. Broad expansion could shift spend toward items without enough history or proven returns.
- 02Team action
Separated consistently performing products from inventory still collecting data.
- 03Recorded outcome
Recurring controls across the product core and long tail supported the outcome in every completed month of the review year.
What constrained growth
A specialist catalog contains products with very different demand. Broad expansion could shift spend toward items without enough history or proven returns.
What the team changed
Separated consistently performing products from inventory still collecting data.
Review products without results instead of scaling the entire catalog.
Keep search infrastructure separate from the core shopping setup.
Assess stability by completed months, not the strongest short interval.
What changed after the rebuild
- Stable ROAS
- 12 months every completed month above the control line
VGR: brand search alongside a proven product core
Brand demand and proven product groups are managed separately. Search and product advertising are reviewed over the same completed period.
Open case
Start with the numbers
Find where your advertising is losing profit
We review your channels, analytics and funnel, then map the highest-impact growth opportunities.