Store website ↗Pool care and equipment · UkraineSinceGon: seasonal demand under control
Water preparation, ongoing care and equipment peak at different moments. Campaigns separate seasonal acceleration from recurring pool-owner needs.
- Google Ads ROAS
- 5.97 completed seasonal period
Case at a glance
- Work period
- What we focused on
- Google Ads · PMax · Pools · Seasonality
Case logic
- 01Starting point
A short season amplifies mistakes: equal priority across products can arrive late to the peak or push inventory at the wrong time.
- 02Team action
Separated preparation, ongoing care and equipment.
- 03Recorded outcome
A 5.97 ROAS showed that recurring demand can remain active while seasonal groups follow their own timing.
What constrained growth
A short season amplifies mistakes: equal priority across products can arrive late to the peak or push inventory at the wrong time.
What the team changed
Separated preparation, ongoing care and equipment.
Gave seasonal groups their own active windows.
Kept recurring demand running outside the peak.
Reviewed the catalog by stage of season.
What changed after the rebuild
- Google Ads ROAS
- 5.97 completed seasonal period
ForSports: catalog discipline before scale
We first check whether spend is accumulating around products without return. Only then do proven sports categories receive more reach.
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