Store website ↗Household and repair supplies · UkraineONS: a broad catalog controlled by product returns
Stable household demand, seasonal categories and new inventory are reviewed separately instead of relying on one store-wide average.
- Google Ads ROAS
- 4.93 completed 30-day period
Case at a glance
- Work period
- What we focused on
- Google Ads · PMax · Household products · Seasonality
Case logic
- 01Starting point
Repair supplies, household goods, garden products and pest-control items have different seasonal patterns. A blended campaign could hide both strong and weak groups.
- 02Team action
Separated product groups with consistent returns.
- 03Recorded outcome
The period recorded a 4.93 ROAS. Product groups are reviewed in their own context instead of applying one blended rule.
What constrained growth
Repair supplies, household goods, garden products and pest-control items have different seasonal patterns. A blended campaign could hide both strong and weak groups.
What the team changed
Separated product groups with consistent returns.
Review seasonal products in their proper time context.
Do not benchmark new inventory against products with a long history.
Make selective catalog decisions without broad reach cuts.
What changed after the rebuild
- Google Ads ROAS
- 4.93 completed 30-day period
Style Woman: proven products separated from development inventory
Products with consistent returns received priority, while new and weaker inventory moved into separate learning and review paths.
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