Store website ↗Sports, combat and outdoor goods · UkraineForSports: catalog discipline before scale
We first check whether spend is accumulating around products without return. Only then do proven sports categories receive more reach.
- Products beyond the risk line
- 0 30-day control snapshot
Case at a glance
- Work period
- What we focused on
- Google Ads · PMax · Sports goods · Catalog control
Case logic
- 01Starting point
Equipment, training gear and outdoor goods sell at different frequencies. Without an early control line, isolated product issues could disappear inside the total result.
- 02Team action
Set a clear product-control threshold.
- 03Recorded outcome
No product crossed the risk threshold, so the catalog could move forward without blanket restrictions.
What constrained growth
Equipment, training gear and outdoor goods sell at different frequencies. Without an early control line, isolated product issues could disappear inside the total result.
What the team changed
Set a clear product-control threshold.
Review products with spend and no outcome.
Avoid broad restrictions without a signal.
Begin scale from a clean product snapshot.
What changed after the rebuild
- Products beyond the risk line
- 0 30-day control snapshot
Hotzilla: a new catalog structure without losing key exceptions
Active product campaigns moved into three clear operating paths, while specialist groups retained their own logic.
Open case
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We review your channels, analytics and funnel, then map the highest-impact growth opportunities.