Store website ↗Furniture e-commerce · UkraineLeveLL: stronger Google efficiency and more Meta-attributed purchases
We gave each channel a distinct role: Google serves active demand, while Meta brings shoppers back to the catalog and helps them discover categories.
- Google Ads ROAS
- +30.2% vs the previous 30 days
- Meta Ads purchases
- +40.6% Meta attribution
Case at a glance
- Work period
- What we focused on
- Google Ads · Meta Ads · Furniture · Catalog sales
Case logic
- 01Starting point
Furniture purchases take time and repeated product visits. One blended figure did not explain the contribution of search and social advertising.
- 02Team action
Assess Google through demand efficiency and Meta through attributed purchases.
- 03Recorded outcome
Google demand became more efficient while Meta recorded more attributed purchases. The published figures do not disclose store sales volume.
What constrained growth
Furniture purchases take time and repeated product visits. One blended figure did not explain the contribution of search and social advertising.
What the team changed
Assess Google through demand efficiency and Meta through attributed purchases.
Aligned advertising categories with actual catalog pages.
Use retargeting for shoppers who already engaged with products.
Compare equal completed periods and never sum platform attribution.
What changed after the rebuild
- Google Ads ROAS
- +30.2% vs the previous 30 days
- Meta Ads purchases
- +40.6% Meta attribution
VideoMans: stable shopping performance across a full year
The outcome comes from recurring product controls rather than one peak month: we protect the proven catalog core while reviewing the long tail.
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