Store website ↗Equipment and supplies for beauty professionals · UkraineStyle Woman: proven products separated from development inventory
Products with consistent returns received priority, while new and weaker inventory moved into separate learning and review paths.
- Google Ads ROAS
- 9.13 completed 30-day period
Case at a glance
- Work period
- What we focused on
- Google Ads · PMax · Beauty e-commerce · Catalog segmentation
Case logic
- 01Starting point
A large catalog spanning salon furniture, nail care, hair and depilation produced uneven signals. The long tail could dilute priority for proven products.
- 02Team action
Identified the product core from observed results.
- 03Recorded outcome
The completed period recorded a 9.13 ROAS. Proven, new and weaker products now follow separate evaluation paths.
What constrained growth
A large catalog spanning salon furniture, nail care, hair and depilation produced uneven signals. The long tail could dilute priority for proven products.
What the team changed
Identified the product core from observed results.
Kept new inventory in a separate learning path.
Review weaker products without disrupting proven groups.
Evaluate scale only over completed periods.
What changed after the rebuild
- Google Ads ROAS
- 9.13 completed 30-day period
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