Store website ↗Home, camping and family products · UkraineUrfin Dzhyus: recovering performance through category control
Instead of broad account changes, the team returned to categories with clear demand and rebuilt efficiency step by step.
- Google Ads ROAS
- +58.9% vs the previous 30 days
Case at a glance
- Work period
- What we focused on
- Google Ads · PMax · Home and camping · Recovery
Case logic
- 01Starting point
Cookware, camping and children’s products produced uneven signals. The blended result did not show where recovery should begin.
- 02Team action
Focused on categories with enough history.
- 03Recorded outcome
ROAS increased by 58.9%. Once proven categories stabilized, expansion became a controlled next step.
What constrained growth
Cookware, camping and children’s products produced uneven signals. The blended result did not show where recovery should begin.
What the team changed
Focused on categories with enough history.
Reviewed weak product overlap.
Restored priority to proven demand journeys.
Kept expansion as the next step after stability.
What changed after the rebuild
- Google Ads ROAS
- +58.9% vs the previous 30 days
SinceGon: seasonal demand under control
Water preparation, ongoing care and equipment peak at different moments. Campaigns separate seasonal acceleration from recurring pool-owner needs.
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