Store website ↗Decor and party supplies · UkraineDo You Party: seasonal catalog growth without chaos
Evergreen categories are managed separately from seasonal moments, giving new decor room to prove demand without taking priority from established products.
- Google Ads ROAS
- 9.38 completed 30-day period
Case at a glance
- Work period
- What we focused on
- Google Ads · PMax · Decor · Party supplies
Case logic
- 01Starting point
Decor demand depends on events and seasons. New collections, themed ranges and core products carry different histories, making one rule for the catalog unreliable.
- 02Team action
Separated evergreen and occasion-led demand.
- 03Recorded outcome
A 9.38 ROAS showed that event-led and evergreen demand can scale at different speeds.
What constrained growth
Decor demand depends on events and seasons. New collections, themed ranges and core products carry different histories, making one rule for the catalog unreliable.
What the team changed
Separated evergreen and occasion-led demand.
Gave new collections their own evaluation window.
Protected proven products from long-tail noise.
Changed scale only after a complete demand cycle.
What changed after the rebuild
- Google Ads ROAS
- 9.38 completed 30-day period
HardTools: a proven core inside a technical catalog
Tools with verified demand receive priority, while new and specialist products collect evidence without putting the main categories under pressure.
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