We connect Google Ads, Meta, Merchant Center, analytics and catalog data, so the team can see what is ready to scale and what needs fixing first.
WHERE PERFORMANCE GETS LOST
A blended account metric can hide out-of-stock products, weak categories or campaigns competing for the same demand. We therefore look beyond channel-level reporting.
THE SOLUTION
We do not treat campaigns, feeds and reporting as separate products. We align them around the catalog and the store’s goals.
Google Shopping, Performance Max, Search, Meta catalog and retargeting each have a defined role.
We monitor disapprovals, attributes, prices, stock and landing pages—the inputs advertising needs to serve well.
We validate e-commerce events and their connection to orders. Margin, returns and status data are added when available.
Priority products receive new scenes, formats and messages. We review the site where traffic fails to become a purchase.
HOW WE START
Review measurement, campaign structure, Merchant Center and spend distribution across the catalog.
Set priority products, channel roles, change rules and the metrics used by the team to evaluate progress.
Test new demand, creative and pages in stages, each with its own evaluation period.
CONNECTED WORKSPACE
Accounts and historical data remain under your ownership. Access is provided through native platform roles.
E-COMMERCE CASES
Each case includes the store’s challenge, the decisions made and a metric from a completed period.
Maternity and family products · Ukraine
We separated the proven product core, weaker inventory and search demand so the store could scale selectively instead of applying one budget logic to the entire catalog.
Multi-category e-commerce · Ukraine
Google captures product demand; Meta supports catalog sales, retargeting and controlled creative tests. We do not combine both attribution systems into one inflated number.
Furniture e-commerce · Ukraine
We gave each channel a distinct role: Google serves active demand, while Meta brings shoppers back to the catalog and helps them discover categories.
FAQ
We work with online stores and marketplace businesses that have a product feed, recorded sales and a way to pass order data into analytics. The working model depends on catalog size, markets and channels.
No. We connect to your Google Ads, Meta, Merchant Center and analytics through native access roles. The accounts and their historical data remain under your ownership.
Those inputs are needed to manage profit directly, but work can begin with available signals such as revenue, order status, stock and returns. We document the limits of the analysis before starting.
We review disapprovals, attribute coverage, prices, availability and landing-page consistency. Feed and campaign changes follow the access and approval model agreed with your team.
Yes. We evaluate channels in one business context without mechanically combining their attribution. The source, period and boundary of each metric remain visible.
We can work with your team’s assets or produce static, motion and product variants within the agreed scope. Catalog and campaign data determine which products and messages enter testing first.
We first review measurement, campaign structure, Merchant Center and spend distribution across the catalog. We then agree priorities, responsibilities and the sequence of changes.
STORE AUDIT
We review advertising, the catalog and measurement. You receive a short list of priority actions with the reasoning behind each one.
