Store website ↗Equipment for beauty professionals · UkraineVivi Beauty: category search added around a controlled product core
We kept shopping activity as the foundation and added Search where user intent could be matched precisely to a relevant catalog page.
- Google Ads conversions
- +15.6% vs the previous 30 days
Case at a glance
- Work period
- What we focused on
- Google Ads · Shopping · Category Search · Beauty e-commerce
Case logic
- 01Starting point
Shopping captured demand efficiently but offered limited control over specific category searches. The new Search layer also needed to avoid competing with existing campaigns.
- 02Team action
Kept product campaigns as the base and segmented inventory by performance.
- 03Recorded outcome
Attributed conversions increased, while category Search now has focused groups and landing pages. Its contribution will be assessed after a dedicated control window.
What constrained growth
Shopping captured demand efficiently but offered limited control over specific category searches. The new Search layer also needed to avoid competing with existing campaigns.
What the team changed
Kept product campaigns as the base and segmented inventory by performance.
Added focused category groups with relevant landing pages.
Separated brand, category and retargeting journeys.
Monitor total account movement after each launch, not the new campaign in isolation.
What changed after the rebuild
- Google Ads conversions
- +15.6% vs the previous 30 days
Eriksann: Google and Meta measured separately, reviewed together
Google captures product demand; Meta supports catalog sales, retargeting and controlled creative tests. We do not combine both attribution systems into one inflated number.
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