Store website ↗Electrical and solar equipment · UkraineAC/DC ELECTRO: restoring efficiency across a technical catalog
Professional demand, household solutions and components were separated so proven categories would not disappear inside a broad technical range.
- Google Ads ROAS
- +62.3% vs the previous 30 days
Case at a glance
- Work period
- What we focused on
- Google Ads · Electrical equipment · Solar energy · Catalog
Case logic
- 01Starting point
Inverters, batteries, protection systems and components have different buying cycles. Mixing them blurred short- and long-consideration demand.
- 02Team action
Organized categories around real use cases.
- 03Recorded outcome
ROAS increased by 62.3%. Established demand, professional solutions and components now have separate evaluation paths.
What constrained growth
Inverters, batteries, protection systems and components have different buying cycles. Mixing them blurred short- and long-consideration demand.
What the team changed
Organized categories around real use cases.
Separated active search from broader product discovery.
Aligned query intent with landing pages.
Restored scale only where results held.
What changed after the rebuild
- Google Ads ROAS
- +62.3% vs the previous 30 days
Do You Party: seasonal catalog growth without chaos
Evergreen categories are managed separately from seasonal moments, giving new decor room to prove demand without taking priority from established products.
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