Store website ↗Professional tools · UkraineHardTools: a proven core inside a technical catalog
Tools with verified demand receive priority, while new and specialist products collect evidence without putting the main categories under pressure.
- Google Ads ROAS
- 7.41 completed 30-day period
Case at a glance
- Work period
- What we focused on
- Google Ads · PMax · Power tools · Product groups
Case logic
- 01Starting point
Power, cordless and pneumatic tools differ in demand and order value. A store-wide average did not reveal which groups formed the dependable core.
- 02Team action
Identified categories with consistent demand.
- 03Recorded outcome
A 7.41 ROAS followed a clearer split between broad and professional demand and product-group decisions.
What constrained growth
Power, cordless and pneumatic tools differ in demand and order value. A store-wide average did not reveal which groups formed the dependable core.
What the team changed
Identified categories with consistent demand.
Separated mass and professional search journeys.
Placed new inventory in its own learning path.
Made scale decisions at product-group level.
What changed after the rebuild
- Google Ads ROAS
- 7.41 completed 30-day period
Svetplay: separate growth rules for different categories
Lighting, grooming and household devices are not reduced to one average. Each group follows its own pace and continuation criteria.
Open case
Start with the numbers
Find where your advertising is losing profit
We review your channels, analytics and funnel, then map the highest-impact growth opportunities.