Store website ↗Multi-category online retail · UkraineOptovik22: more conversions around the proven product core
We identified products with verified demand, reviewed the competitiveness of key offers and prepared targeted decisions for weaker inventory.
- Google Ads conversions
- +46.2% vs the previous 30 days
Case at a glance
- Work period
- What we focused on
- Google Ads · PMax · Home appliances · Price review
Case logic
- 01Starting point
Appliances, power banks, accessories and seasonal products competed inside one catalog. The blended outcome did not show which offers deserved priority.
- 02Team action
Grouped products by observed performance rather than site category alone.
- 03Recorded outcome
Attributed conversions increased by 46.2%. Product priority, price review and weaker inventory now have separate decision paths.
What constrained growth
Appliances, power banks, accessories and seasonal products competed inside one catalog. The blended outcome did not show which offers deserved priority.
What the team changed
Grouped products by observed performance rather than site category alone.
Reviewed pricing and availability around high-demand offers.
Placed weaker inventory in a targeted decision list instead of applying broad restrictions.
Compare equal completed periods with a consistent primary-conversion setup.
What changed after the rebuild
- Google Ads conversions
- +46.2% vs the previous 30 days
ONS: a broad catalog controlled by product returns
Stable household demand, seasonal categories and new inventory are reviewed separately instead of relying on one store-wide average.
Open case
Start with the numbers
Find where your advertising is losing profit
We review your channels, analytics and funnel, then map the highest-impact growth opportunities.