Store website ↗Sushi and pizza delivery · UkraineAllo Losos: advertising shaped around city demand
Search captures active intent while product-led journeys bring people back to the menu. The structure follows location, menu category and ordering moment.
- Google Ads ROAS
- 13.87 30 completed days
Case at a glance
- Work period
- What we focused on
- Google Ads · Search · PMax · Food delivery
Case logic
- 01Starting point
Food-delivery demand changes throughout the day, while menu categories compete for attention. One broad setup could not show whether people wanted a specific dish or the service itself.
- 02Team action
Separated brand and category search.
- 03Recorded outcome
A 13.87 ROAS supported a structure where brand and menu categories no longer compete for one priority.
What constrained growth
Food-delivery demand changes throughout the day, while menu categories compete for attention. One broad setup could not show whether people wanted a specific dish or the service itself.
What the team changed
Separated brand and category search.
Matched query groups to the right menu sections.
Prioritized journeys with strong ordering intent.
Review outcomes over a completed period rather than isolated days.
What changed after the rebuild
- Google Ads ROAS
- 13.87 30 completed days
AC/DC ELECTRO: restoring efficiency across a technical catalog
Professional demand, household solutions and components were separated so proven categories would not disappear inside a broad technical range.
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