Store website ↗Professional beauty supplies · UkraineBeauty Bell: catalog control before expanding search demand
We stabilized product advertising first, then introduced new search campaigns as a separate layer with its own evaluation window.
- Google Ads ROAS
- 8.47 completed 30-day period
Case at a glance
- Work period
- What we focused on
- Google Ads · Beauty e-commerce · Shopping · Search
Case logic
- 01Starting point
The catalog combined strong groups, a long tail and products with inconsistent returns. Expanding Search without controls could have mixed new demand with the existing shopping setup.
- 02Team action
Separated product groups by observed performance.
- 03Recorded outcome
Shopping retains measurable efficiency, while Brand Search has its own observation window. The new launch is not credited with historical performance.
What constrained growth
The catalog combined strong groups, a long tail and products with inconsistent returns. Expanding Search without controls could have mixed new demand with the existing shopping setup.
What the team changed
Separated product groups by observed performance.
Checked landing pages and inventory before expanding demand.
Placed brand demand in a separate Search campaign.
The new launch will only be assessed after its measurement window closes.
What changed after the rebuild
- Google Ads ROAS
- 8.47 completed 30-day period
Vivi Beauty: category search added around a controlled product core
We kept shopping activity as the foundation and added Search where user intent could be matched precisely to a relevant catalog page.
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