Store website ↗Hair cutting and grooming devices · UkraineVGR: brand search alongside a proven product core
Brand demand and proven product groups are managed separately. Search and product advertising are reviewed over the same completed period.
- Google Ads ROAS
- 12.39 completed 30-day period
Case at a glance
- Work period
- What we focused on
- Google Ads · PMax · Search · Grooming devices
Case logic
- 01Starting point
Brand queries, clippers, trimmers and shavers reflect different intent. Without separation it was hard to distinguish familiar-brand demand from broader product discovery.
- 02Team action
Prioritized the main device groups.
- 03Recorded outcome
The completed period recorded a 12.39 ROAS. Brand, category and possible overlap between Search and PMax can now be reviewed separately.
What constrained growth
Brand queries, clippers, trimmers and shavers reflect different intent. Without separation it was hard to distinguish familiar-brand demand from broader product discovery.
What the team changed
Prioritized the main device groups.
Placed brand demand in a separate Search journey.
Check that Search does not absorb the existing shopping result.
Make decisions from completed periods rather than short fluctuations.
What changed after the rebuild
- Google Ads ROAS
- 12.39 completed 30-day period
VeloTorba: conversion growth without scaling the whole catalog
After an active scaling period, proven cycling products kept priority while inventory without sufficient evidence remained under separate review.
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